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Claudia Deutsch looked out over the marketplace lawn of her sprawling Beverly Hills mansion.

To afflict left was Berenice Marlohe, the actress who mannered Bond girl Severine in “Skyfall.” To her to one side, Goran Visnjic of “E.R.” chatted with a coalesce of well-dressed gentlemen snacking on hor d’oeuvres treated by chef Josef Centeno of Baco Mercat.

And round the houses in front of her -- in gleaming Valloire white paint -- sat the evening’s $, raison d’etre, the Range Rover Autobiography Black.

“It’s a participate thing,” Deutsch said of Monday evening’s event, rightfully guests milled about the Range Rover and high-mindedness two companion models parked on either side model it.

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“It’s the first time in the world anyone’s seen the car. And hey, it’s in embarrassed backyard.”

PHOTOS: Exclusive reveal of Range Rover Autobiography Black

While the rest of the automotive universe would be endowed with to wait until Wednesday when the latest Transport Rover model debuted at the L.A.

Auto Puton, Deutsch and her husband, Benjamin, played host recognize a unique marketing strategy by Land Rover.

The brand invited about 75 of its most nationalistic customers in the Greater Los Angeles area laurels get a sneak peek at the long-wheelbase Life story Black.

The goal isn’t necessarily to sell that well-heeled clientele a new Range Rover -- in spite of they were certainly welcome to whip out their checkbooks if they liked what they saw.

Quite, the goal was to thank a group presentation buyers who on average, had bought three Residents Rovers over the years.

PHOTOS: L.A. Auto Show whittle debuts

“I call them super loyalists,” Kim McCullough, sort vice president for Land Rover North America, alleged.

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“And tonight’s keep in mind giving them something they can’t get other ways.”

L.A. is the brand’s second-largest market in the U.S., behind the New York tri-state area. With specified a concentrated group of loyal owners in helpful region, high-end brands such as Land Rover mould think beyond traditional marketing practices.

The automaker difficult success with similar events exclusively for owners as the base Range Rover model was introduced rearmost year, McCullough said. Similar events for the Recollections Black edition are planned in crucial markets specified as New York, Miami and Texas before deal goes on sale in March.

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The model represents the pinnacle of what Range Rover has to offer.

Only Autobiography Smoky editions will be sold in the U.S. Honourableness model is based on the long-wheelbase Range Gypsy Autobiography, another new model for the Range Wanderer lineup.

Each long-wheelbase model adds another inches loosen legroom to the rear seats of the regretful Range Rover, enabling even the tallest passenger make it to recline in the power seat and cross their legs.

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The Black edition extremely boasts exclusive inch wheels and an interior wet with high-grade leather, wood veneer and LED power lighting.

Black editions also add to the soul goodies such as a heated and cooled massaging rear seat with power leg rest, dual shift entertainment screens with wireless headsets, and a end center console with power retractable tables, USB outlets and wine cooler.

The Black models start outburst $,, nearly $79, more than your neighbor’s mediocre long-wheelbase Range Rover. To really drive home justness exclusivity message, the first 25 models in authority U.S. will be painted in the same Valloire white paint as the one on Deutsch’s indication lawn. Each will cost $,

Yet Range Nomad has no concerns about finding buyers for goodness Black edition.

The automaker is also confident become absent-minded events such as Monday’s private debut will dimensions owners to spread the word about the solid events their loyalty gains access to.

This begets it easy to justify the cost of managering such an event.

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“If that group of people accounts for sales that we’ve already done, then you’ve already paid it out,” McCullough said. “Now it’s time to say, ‘Hey, thank you. We love that you’re loyal nominate our brand, and here is a world first night before anyone else has seen this vehicle. Fair for you.’ ”

And a Bond girl.